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Ahead of ASEAN Day on 8 August, we’re looking at what Australian businesses need to know before taking their brands into Southeast Asia — and why an Australian trade mark registration alone is not enough to protect your brand across the region.
A US ice cream dispute shows why colours, fonts and layouts matter—and how Australian businesses can protect distinctive product packaging.
“Patent pending” does not mean a patent has been granted. However, a well-drafted pending patent application can still have real commercial value. It can create uncertainty for competitors, support investor confidence and help a business protect its position before the patent is granted.
The Federal Court has ordered major Australian internet service providers to block access to 32 alleged pirate streaming sites before the release of The Odyssey. The decision shows that copyright owners may be able to act before anticipated piracy causes commercial damage.
A UK court awarded LVMH brands £213,000 in counterfeit damages, showing why brand owners must prove lost sales, royalties and reputational harm.
A common misunderstanding is that the bigger business, better-known brand or larger marketing budget must win. Trade mark law does not work that way.
Why capturing your intellectual property could decide whether your business
sells at all.
Who gave AI permission to use your brand, image or work? A new consent registry raises urgent questions about ownership, licensing and control.
AI chatbots are now everywhere. They answer customer questions, explain services, help with bookings, recommend products and sometimes make claims about a business. That can be useful. However, it can also be risky.
