A genuine IP Strategy is more than the mere review of existing IP portfolio’s and the making recommendations in relation to those assets.
We see strategy as all-encompassing and which goes to the heart of your business operations, the markets in which you operate both now, and the markets you should be pursuing in the future.
We can help you align your IP needs and corporate strategy. Assessing your current IP assets to determine if they will support your business goals, identifying any IP gaps and then create the IP needed for success in those markets.
A comprehensive approach to developing an IP strategy not only helps to identify new opportunity but also to identify business risks which can then be managed to ensure the sustainability of existing or desired competitive advantage.
An important part of any strategic review of an organisations IP assets is the audit of existing IP and a plan to manage the ongoing development of IP.
We assist our clients to optimise their management of IP by ensuring frameworks are in place to Identify new IP as early as possible. We can advise on developing strategies and processes to optimise the creation, management, protection and exploitation of IP.
Where required we can facilitate relationships between start-up companies and investors and provide advice on investment readiness for high-technology companies and advice on the regulation of technology product
The value of IP is pivotal to the value of many businesses. Yet the commercial strength and value of technology, brands and innovation is often poorly articulated in information memorandums, or is misjudged by buyers.
If the bulk of the value of a corporate transaction is driven by technology and brands, it makes sense to test the value of these assets. Parties to a transaction should identify IP assets, quantify their strength, gauge the associated risks, and understand the value implications. This helps sellers maximise the sales price or capital raising. Due diligence is just as important in IP transactions as any other business acquisition.
Patents and trade marks are increasingly sold and licensed as standalone assets. In addition to gaining access to the appropriate market participants, these transactions also benefit from a quantitative assessment of the functional, legal and economic characteristics of the IP assets.
We can assist organisations by conducting a thorough due diligence in relation to IP assets and then working with are trusted referral partners, we can arrange for an assessment of the commercial value of IP whether it be for the purposes of financial reporting, tax, litigation and strategy determination.
Increasingly a significant proportion of corporate value is generated by intangible assets and the value of IP (brands, technology and artistic content) is becoming the most significant balance sheet asset for many organisations. Yet despite the value potential of IP, its management is typically not supported by robust data and market insights.
There is also increasing pressure on innovative organisations to generate financial returns from their IP portfolio by commercialising IP assets to deliver new revenue streams.
We provide consulting and advisory services to organisations looking to bring their innovations to market or to optimize the use of and return from their existing IP portfolio.
We assist organisations by facilitating identification of new commercial opportunities. Our advisory services will assist you to maximise value through effective monetisation & acceleration strategies, brand valuations and brand strategy.