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An IP dispute is not always about winning in court. Sometimes the real objective is to buy time, pressure a deal, create uncertainty or gain commercial leverage. For Australian and New Zealand businesses, understanding what the other side actually wants can be just as important as assessing who is legally right.
Choosing the right trade mark classes is an important part of protecting your brand. We explain how trade mark classes work, why the goods and services you select matter, and what businesses should consider before filing an application.
A recent UK copyright dispute between Shein and Temu highlights a key issue for businesses relying on photos and other creative content: ownership must be provable before enforcement begins. Paying for content does not automatically mean you own the copyright, making clear contracts, assignments and records essential if you ever need to take action against copying.
For many modern businesses, the assets creating the most value are not physical. Brands, software, technology, data, designs and know-how can all be critical intangible assets. We look at why identifying, owning and protecting that IP matters for growth, investment and business value.
A New Zealand design decision involving Manscaped shows why drawings are critical to design protection. Small differences in what is shown and claimed can change the scope of a design, affect priority rights and, in some cases, determine whether a registration is valid at all.
Parallel importing rules differ across Brazil, Australia and New Zealand. Learn what international brands need to know about trade mark protection.
If your business exports pharmaceutical products to Malaysia, licenses technology there, or is watching the region for growth opportunities, a regulatory change currently taking shape in Kuala Lumpur is worth your attention.
Most conversations about AI and intellectual property focus on copyright and who owns what an AI creates. This week's news out of the cybersecurity world is a reminder that there's another IP risk businesses need to be watching just as closely: confidentiality.
Glasgow 2026 shows why businesses need a practical international trade mark strategy that protects key growth markets without wasting budget.
