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A recent investigation revealed that counterfeit health and beauty products have slipped onto Walmart’s platform through third-party sellers posing as legitimate businesses. For shoppers, that means a trusted brand name doesn’t always guarantee a trusted purchase.
Fashion thrives on collaboration— and while collaborations offer huge creative and commercial potential, they also come with risks—especially when it comes to intellectual property (IP).
In today’s market, a logo is more than just a design — it’s often the single most recognisable part of your brand. It conveys identity, builds trust, and can even carry the reputation of your business. Yet many businesses overlook one crucial point: owning your logo doesn’t always mean you legally control it.
The rapid growth of artificial intelligence (AI) has triggered a major debate in Australia — especially over whether copyright-protected material can be used without permission to train AI systems. Creative and media industries are among the loudest voices calling for stronger safeguards.
If you’ve ever created something original — a design, a song, a video, an artwork, even a piece of social media content — you already have something worth protecting. That’s where copyright comes in.
With AI making it easier than ever to spin up convincing online storefronts, a new wave of scams is targeting consumers and damaging the reputation of legitimate brands. These scams come in the form of “ghost stores” — websites that look like official retail shops but are anything but.
The video game industry is a multi-billion-dollar market, and protecting intellectual property (IP) is crucial for game developers, publishers, and hardware manufacturers. From game software and branding to gaming consoles and accessories, businesses in this space must navigate a complex web of IP rights to secure their innovations and maintain a competitive edge.
Germany’s top court has ruled that Birkenstock’s iconic sandals do not qualify as works of art and therefore do not receive copyright protection under German law, highlighting the importance of Trade Mark, Patent and Design Registrations for companies seeking to protect their products from imitation.
First Nations culture is increasingly sought after in industries like fashion, tourism, and environmental management. Therefore, protecting Indigenous Cultural and Intellectual Property (ICIP) becomes essential to ensure its use is ethical and respectful.
