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The High Court of Singapore recently ruled that using a competitor’s trade mark in Google Ads does not automatically amount to infringement. The key factor is whether there is a likelihood of confusion.

Agriculture plays a vital role in sustaining the world's population and ongoing innovation. AgTech is therefore particularly important for meeting future demands, enhancing efficiency, productivity and sustainability.

Australia’s vibrant fashion industry is worth billions and serves as a significant source of employment. With so much creativity and innovation involved, intellectual property (IP) protection is key to Australia’s fashion law.

The UK Supreme Court has ruled partially in favour of SkyKick in a significant case challenging Sky's trade mark practices. The court found that Sky acted in bad faith by registering trade marks for goods and services it had no intention of using, aiming to gain overly broad protection and leverage these marks as "legal weapons" against competitors.

Registering scent trade marks is difficult due to the need for clear and objective descriptions that consumers can understand. Despite this, in 2024 Crayola secured a significant win by registering the distinct "crayon scent" as a trade mark in the United States.

Correctly identifying trade mark ownership is essential in Australia, as a trade mark registered to the wrong owner can be invalidated.