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Designs influence buying decisions every day. The sleek look of a phone, the feel of a chair, or even the quirky packaging of a burger can tip the scales for a customer. These protections may not grab headlines, but they can deliver real competitive advantages, especially when combined with other forms of IP.
When Montreal artist Audrey-Eve Goulet saw a robotic arm replicate one of her paintings, she didn’t know what to expect. To her surprise, the machine captured her brushstrokes with uncanny precision. Could this be a way to scale creativity without erasing the artist?
This year’s WIPO Global Awards have showcased the incredible power of innovation — and how intellectual property (IP) can help turn bold ideas into real-world impact.
If you're an early-stage innovator in New South Wales with a working product or prototype, the MVP Ventures 2025–2026 Program could be the push you need to move from concept to commercial reality.
Fashion thrives on collaboration— and while collaborations offer huge creative and commercial potential, they also come with risks—especially when it comes to intellectual property (IP).
Indonesia isn’t just our closest neighbour — it’s ASEAN’s largest economy, home to more than 270 million people, and one of the fastest-transforming markets in the world. Indonesia’s rise offers an unprecedented opportunity for Australian businesses.
Electric vehicles (EVs) are becoming one of the fastest-growing areas for intellectual property filings. For businesses innovating in EVs, batteries, or related technologies, protecting your IP is essential to compete in this rapidly growing market.
The rapid growth of artificial intelligence (AI) has triggered a major debate in Australia — especially over whether copyright-protected material can be used without permission to train AI systems. Creative and media industries are among the loudest voices calling for stronger safeguards.
When you're building a business, some of your most valuable assets aren’t physical — they’re ideas, plans, know-how, and insider knowledge. This type of information is known as confidential information, and it plays a key role in protecting your competitive edge. But how do you keep it safe?
