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When you're building a business, your brand name is one of your most valuable assets. But too often, small businesses focus on product development, sales, and marketing — and leave their trade mark strategy for later. Unfortunately, that delay can lead to costly surprises.
When you're building a business, some of your most valuable assets aren’t physical — they’re ideas, plans, know-how, and insider knowledge. This type of information is known as confidential information, and it plays a key role in protecting your competitive edge. But how do you keep it safe?
If you’ve ever created something original — a design, a song, a video, an artwork, even a piece of social media content — you already have something worth protecting. That’s where copyright comes in.
For Australian startups, securing funding is essential for growth, but standing out to investors can be challenging. One of the most effective ways to boost credibility and attract investment is by protecting your intellectual property (IP) through trade marks and patents.
Your intellectual property (IP) is one of your most valuable business assets. Unauthorised use of your IP by others, known as infringement, is a common risk. Here’s a step-by-step guide to address IP infringement effectively.
We take a look at a growing trend in the watch industry, as defunct brands with rich histories are being reintroduced to capitalise on their heritage and market potential.
When we look beyond the obvious benefits of a trade mark, there are 8 key areas within a successful business which benefit from trade mark registrations being secured.
