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For years, luxury brands have relied on a familiar formula: strong storytelling, prestige, heritage, and exclusivity. But the growing popularity of “dupes” suggests the market is becoming less willing to accept those claims at face value.
If a business registers a domain name built around someone else’s brand, a disclaimer at the bottom of the page may not be enough to get it out of trouble. That is the practical message from a recent .au domain name decision involving marena.com.au, where the panel ordered the domain be transferred after finding it had been used in bad faith.
AI tools are making it faster and cheaper than ever to create logos, brand assets and visual identities. But there is a catch: if your logo was generated by AI, copyright may not be the protection you think it is.
In an increasingly competitive world, your brand is one of your most valuable assets. A trade mark is more than just a logo or a name—it’s a powerful tool that protects your business and helps it grow.
A recent Federal Court decision is a strong reminder that film credits are not just about ego. They can carry real legal consequences.
World IP Day 2026 – IP and Sports: Ready, Set, Innovate – highlights how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere.
In sport, performance gets the headlines—but design is what wins the shelf. From high-tech running shoes to engineered sportswear, today’s products aren’t just functional. They’re carefully designed assets that influence buying decisions, reinforce brand identity, and drive serious commercial value. Yet many sports businesses overlook one critical step: protecting those designs.
The global board game industry is no longer just about great gameplay and strong artwork. It is now being shaped by a more complex mix of commercial pressures: rising production costs, changing supply chains, tariff volatility, sustainability expectations, and new funding models. For board game designers and publishers, this shift creates both risk and opportunity.
Embarking on a new business venture is an exciting journey filled with opportunities and challenges. One critical aspect that often gets overlooked is the protection of intellectual property (IP). Safeguarding your IP is vital for establishing a unique market presence and ensuring long-term success.
