News
Home/ News
(Filtering posts by category: Designs) - Remove filter
A New Zealand design decision involving Manscaped shows why drawings are critical to design protection. Small differences in what is shown and claimed can change the scope of a design, affect priority rights and, in some cases, determine whether a registration is valid at all.
A US ice cream dispute shows why colours, fonts and layouts matter—and how Australian businesses can protect distinctive product packaging.
If your product, app or service excludes people, that may be more than an ethical issue. It may be a product weakness, a brand weakness and a missed commercial opportunity.
World IP Day 2026 – IP and Sports: Ready, Set, Innovate – highlights how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere.
In sport, performance gets the headlines—but design is what wins the shelf. From high-tech running shoes to engineered sportswear, today’s products aren’t just functional. They’re carefully designed assets that influence buying decisions, reinforce brand identity, and drive serious commercial value. Yet many sports businesses overlook one critical step: protecting those designs.
In today’s competitive retail landscape, packaging is much more than just a container—it’s a brand’s silent salesperson, shaping consumer perception and driving purchasing decisions. With thousands of products vying for attention on store shelves, businesses invest heavily in distinctive packaging to stand out. However, this also makes them vulnerable to imitation, leading to legal battles over intellectual property rights.
Design rights protect the visual features of products—shape, configuration and more. Learn why launch timing matters and when to file in Australia.
At the start of a new year, many businesses reassess their brands, products and IP portfolios. New launches, market entries and clean-ups are common. What’s often overlooked is the risk sitting in IP that appears abandoned.
Designs influence buying decisions every day. The sleek look of a phone, the feel of a chair, or even the quirky packaging of a burger can tip the scales for a customer. These protections may not grab headlines, but they can deliver real competitive advantages, especially when combined with other forms of IP.
