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World IP Day 2026 – IP and Sports: Ready, Set, Innovate – highlights how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere.
In sport, performance gets the headlines—but design is what wins the shelf. From high-tech running shoes to engineered sportswear, today’s products aren’t just functional. They’re carefully designed assets that influence buying decisions, reinforce brand identity, and drive serious commercial value. Yet many sports businesses overlook one critical step: protecting those designs.
In today’s competitive retail landscape, packaging is much more than just a container—it’s a brand’s silent salesperson, shaping consumer perception and driving purchasing decisions. With thousands of products vying for attention on store shelves, businesses invest heavily in distinctive packaging to stand out. However, this also makes them vulnerable to imitation, leading to legal battles over intellectual property rights.
Design rights protect the visual features of products—shape, configuration and more. Learn why launch timing matters and when to file in Australia.
At the start of a new year, many businesses reassess their brands, products and IP portfolios. New launches, market entries and clean-ups are common. What’s often overlooked is the risk sitting in IP that appears abandoned.
Designs influence buying decisions every day. The sleek look of a phone, the feel of a chair, or even the quirky packaging of a burger can tip the scales for a customer. These protections may not grab headlines, but they can deliver real competitive advantages, especially when combined with other forms of IP.
A recent investigation revealed that counterfeit health and beauty products have slipped onto Walmart’s platform through third-party sellers posing as legitimate businesses. For shoppers, that means a trusted brand name doesn’t always guarantee a trusted purchase.
Fashion thrives on collaboration— and while collaborations offer huge creative and commercial potential, they also come with risks—especially when it comes to intellectual property (IP).
If you’ve ever created something original — a design, a song, a video, an artwork, even a piece of social media content — you already have something worth protecting. That’s where copyright comes in.
