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China’s Trade Mark Trends Show Its Global Ambitions
29 September 2025

China’s Trade Mark Trends Show Its Global Ambitions

China’s surge in overseas trade mark applications tells a bigger story about where its economy is headed. The classes Chinese companies file in most often mirror the country’s industrial strengths and its growing appetite to compete on the world stage.
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Counterfeits in the Cart: What Walmart’s Marketplace Problem Teaches Us
23 September 2025

Counterfeits in the Cart: What Walmart’s Marketplace Problem Teaches Us

A recent investigation revealed that counterfeit health and beauty products have slipped onto Walmart’s platform through third-party sellers posing as legitimate businesses. For shoppers, that means a trusted brand name doesn’t always guarantee a trusted purchase.
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Logo Protection: Why Trade Marks Alone Aren’t Enough
28 August 2025

Logo Protection: Why Trade Marks Alone Aren’t Enough

In today’s market, a logo is more than just a design — it’s often the single most recognisable part of your brand. It conveys identity, builds trust, and can even carry the reputation of your business. Yet many businesses overlook one crucial point: owning your logo doesn’t always mean you legally control it.
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Indonesia’s Growth: A Once-in-a-Generation Opportunity for Australian Businesses
26 August 2025

Indonesia’s Growth: A Once-in-a-Generation Opportunity for Australian Businesses

Indonesia isn’t just our closest neighbour — it’s ASEAN’s largest economy, home to more than 270 million people, and one of the fastest-transforming markets in the world. Indonesia’s rise offers an unprecedented opportunity for Australian businesses.
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How Do You Maintain a Trade Mark in Australia?
22 August 2025

How Do You Maintain a Trade Mark in Australia?

In Australia, a registered trade mark lasts 10 years from the date you file your application. The good news? You can renew it indefinitely — but only if you take the right steps.
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The Fanatics Case: A Cautionary Tale for Brand Owners
18 August 2025

The Fanatics Case: A Cautionary Tale for Brand Owners

The recent Full Federal Court decision in Fanatics, LLC v FanFirm Pty Limited [2025] FCAFC 87 shows how easily trade mark disputes can get messy.
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Avoiding Common Branding and Trade Mark Mistakes: A Guide for Small Business Owners
11 August 2025

Avoiding Common Branding and Trade Mark Mistakes: A Guide for Small Business Owners

When you're building a business, your brand name is one of your most valuable assets. But too often, small businesses focus on product development, sales, and marketing — and leave their trade mark strategy for later. Unfortunately, that delay can lead to costly surprises.
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Copyright in Australia: A Simple Guide for Creators and Business Owners
23 July 2025

Copyright in Australia: A Simple Guide for Creators and Business Owners

If you’ve ever created something original — a design, a song, a video, an artwork, even a piece of social media content — you already have something worth protecting. That’s where copyright comes in.
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Don’t Get Caught by Ghost Stores: How to Spot a Scam Before It Hits Your Wallet
04 July 2025

Don’t Get Caught by Ghost Stores: How to Spot a Scam Before It Hits Your Wallet

With AI making it easier than ever to spin up convincing online storefronts, a new wave of scams is targeting consumers and damaging the reputation of legitimate brands. These scams come in the form of “ghost stores” — websites that look like official retail shops but are anything but.
Read more
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