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When you're building a business, some of your most valuable assets aren’t physical — they’re ideas, plans, know-how, and insider knowledge. This type of information is known as confidential information, and it plays a key role in protecting your competitive edge. But how do you keep it safe?

Highlighting your product’s environmental benefits can be a powerful way to connect with today’s sustainability-conscious customers. But if you’re making “green” or eco-friendly claims in your marketing, you need to be careful — getting it wrong could cost you more than just customer trust.

If you’ve ever created something original — a design, a song, a video, an artwork, even a piece of social media content — you already have something worth protecting. That’s where copyright comes in.

For many, the Pacific Islands bring to mind images of tropical holidays and crystal-clear waters. But beyond the tourism spotlight, the region is also home to growing trade and commercial activity. If you're doing business in the Pacific — or planning to — it’s crucial to understand how to protect your brand across this diverse and complex region.

Many Australians may not realise that pharmaceutical products — including packaged medicines, wound care items, and blood products — are among Australia’s top exports to the United States. In 2024, these exports reached around US$1.35 billion. So what’s the issue here? It’s not just about trade volumes — it’s about how patents and regulatory systems impact market access, costs, and competition.

With AI making it easier than ever to spin up convincing online storefronts, a new wave of scams is targeting consumers and damaging the reputation of legitimate brands. These scams come in the form of “ghost stores” — websites that look like official retail shops but are anything but.

The Federal Court has ruled in favour of the National Cancer Foundation (NCF) in a trade mark dispute with the Registrar of Trade Marks, following objections raised by Red Nose Limited (RNL) — the well-known charity behind “Red Nose Day.”

When we think about intellectual property in the fashion world, we often think of logos, brand names, or design rights protecting the look of a product. But sometimes, patents—usually associated with inventions and technology—step onto the runway too.

What was once futuristic is now just the new frontier. And for artists, developers, and brands, the question is no longer if you’ll need to adopt immersive formats, but how you’ll do it better than the rest.