25 February 2025
Sydney has long been known for its thriving café culture, but now it’s official—Toby’s Estate’s flagship café and roastery in Chippendale—one of Sydney’s coolest suburbs—has been crowned the best coffee shop in the world at the inaugural World’s 100 Best Coffee Shops Gala, held at CoffeeFest Madrid. This recognition not only cements Australia’s reputation as a leader in specialty coffee but also highlights the dedication, innovation, and craftsmanship that make Toby’s Estate a household name.
Behind the scenes of this global success, IP Solved has played a crucial role in protecting Toby’s Estate’s brand identity and intellectual property, ensuring that their coffee empire remains secure as they continue to expand. With flagship cafés across Australia, Singapore, Indonesia, the USA, the Middle East, and the Philippines—along with a growing presence in Melbourne—Toby’s Estate has built a brand that is synonymous with quality, consistency, and innovation. But with success comes the challenge of protecting trademarks, product innovations, and brand integrity in a competitive market. That’s where IP Solved’s expertise in brand protection and IP strategy has been instrumental.
Toby’s Estate’s Chippendale flagship café and roastery is a destination for coffee lovers, offering an immersive experience where customers can watch master baristas at work and witness the roasting process behind their specialty blends. As the brand grows, securing trademarks, design patents, and other intellectual property rights ensures that Toby’s Estate remains the original and undisputed leader in premium coffee. We believe that its partnership with IP Solved allows this award-winning coffee institution to not only redefine specialty coffee but also to safeguard its legacy for years to come.
