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If you’re thinking about patenting an idea, here’s the blunt truth upfront: only genuinely new ideas can be patented. That’s why one of the smartest things you can do before spending serious time or money is to check how others have already solved the same problem.
Fashion Trade Mark disputes usually come down to one blunt question: Is this design a brand identifier—or just decoration riding a trend? That tension sits right at the fault line of intellectual property law, and it’s getting harder for brands to win.
A breakthrough from the University of Copenhagen may offer something brand owners have long needed: proof of authenticity tied to each individual product. Developed by chemist Thomas Just Sørensen, O-KEY technology creates a tiny, invisible digital fingerprint that cannot be copied.
Innovation today moves at a pace that leaves no room for passive IP management. The businesses that win aren’t simply those with the best idea — they are the ones who understand how to protect, scale, and continually renew that idea faster than anyone else.
From Ed Sheeran to George Harrison, some of the world’s biggest artists have faced accusations of copying other musicians’ work. These “soundalike” lawsuits are becoming more common — and they can drag on for years, costing millions.
Designs influence buying decisions every day. The sleek look of a phone, the feel of a chair, or even the quirky packaging of a burger can tip the scales for a customer. These protections may not grab headlines, but they can deliver real competitive advantages, especially when combined with other forms of IP.
When Montreal artist Audrey-Eve Goulet saw a robotic arm replicate one of her paintings, she didn’t know what to expect. To her surprise, the machine captured her brushstrokes with uncanny precision. Could this be a way to scale creativity without erasing the artist?
This year’s WIPO Global Awards have showcased the incredible power of innovation — and how intellectual property (IP) can help turn bold ideas into real-world impact.
If you're an early-stage innovator in New South Wales with a working product or prototype, the MVP Ventures 2025–2026 Program could be the push you need to move from concept to commercial reality.
