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The UK Supreme Court has ruled partially in favour of SkyKick in a significant case challenging Sky's trade mark practices. The court found that Sky acted in bad faith by registering trade marks for goods and services it had no intention of using, aiming to gain overly broad protection and leverage these marks as "legal weapons" against competitors.

Registering scent trade marks is difficult due to the need for clear and objective descriptions that consumers can understand. Despite this, in 2024 Crayola secured a significant win by registering the distinct "crayon scent" as a trade mark in the United States.

Correctly identifying trade mark ownership is essential in Australia, as a trade mark registered to the wrong owner can be invalidated.

When we look beyond the obvious benefits of a trade mark, there are 8 key areas within a successful business which benefit from trade mark registrations being secured.