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A recent investigation revealed that counterfeit health and beauty products have slipped onto Walmart’s platform through third-party sellers posing as legitimate businesses. For shoppers, that means a trusted brand name doesn’t always guarantee a trusted purchase.
In today’s market, a logo is more than just a design — it’s often the single most recognisable part of your brand. It conveys identity, builds trust, and can even carry the reputation of your business. Yet many businesses overlook one crucial point: owning your logo doesn’t always mean you legally control it.
Indonesia isn’t just our closest neighbour — it’s ASEAN’s largest economy, home to more than 270 million people, and one of the fastest-transforming markets in the world. Indonesia’s rise offers an unprecedented opportunity for Australian businesses.
In Australia, a registered trade mark lasts 10 years from the date you file your application. The good news? You can renew it indefinitely — but only if you take the right steps.
The recent Full Federal Court decision in Fanatics, LLC v FanFirm Pty Limited [2025] FCAFC 87 shows how easily trade mark disputes can get messy.
When you're building a business, your brand name is one of your most valuable assets. But too often, small businesses focus on product development, sales, and marketing — and leave their trade mark strategy for later. Unfortunately, that delay can lead to costly surprises.
If you’ve ever created something original — a design, a song, a video, an artwork, even a piece of social media content — you already have something worth protecting. That’s where copyright comes in.
With AI making it easier than ever to spin up convincing online storefronts, a new wave of scams is targeting consumers and damaging the reputation of legitimate brands. These scams come in the form of “ghost stores” — websites that look like official retail shops but are anything but.
The Federal Court has ruled in favour of the National Cancer Foundation (NCF) in a trade mark dispute with the Registrar of Trade Marks, following objections raised by Red Nose Limited (RNL) — the well-known charity behind “Red Nose Day.”
