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Why capturing your intellectual property could decide whether your business
sells at all.
Who gave AI permission to use your brand, image or work? A new consent registry raises urgent questions about ownership, licensing and control.
AI chatbots are now everywhere. They answer customer questions, explain services, help with bookings, recommend products and sometimes make claims about a business. That can be useful. However, it can also be risky.
In 1996, the Spice Girls released Wannabe. Thirty years later, people still know the song, the name, the nicknames, the styling and the message. That kind of staying power does not happen by accident.
If your business reaches customers in the European Union through a website, marketplace, app or AI-enabled service, two EU regimes now demand your attention.
AI development contracts in Australia need to do more than describe the software being built. They need to deal with data, privacy, copyright, ownership, testing, security and who is responsible if the tool gets it wrong.
Some product names are more than names. Champagne. Darjeeling. Stilton. Parma. Pisco. These names point to place, reputation and authenticity. That is why geographical indications, or GIs, matter.
For years, luxury brands have relied on a familiar formula: strong storytelling, prestige, heritage, and exclusivity. But the growing popularity of “dupes” suggests the market is becoming less willing to accept those claims at face value.
If a business registers a domain name built around someone else’s brand, a disclaimer at the bottom of the page may not be enough to get it out of trouble. That is the practical message from a recent .au domain name decision involving marena.com.au, where the panel ordered the domain be transferred after finding it had been used in bad faith.
