Why IP

Growing a business is easier said than done, and requires careful analysis, planning and execution. We can help you by providing expert advice on how to expand your business by importing, exporting or acquiring innovation (IP) assets, and how to plan and execute your innovation strategies.

IP Solved can assist you to:

• Identify technology and/or brands and products that can be imported into Australia.
• Create new identities and branding for products and technology to be imported into Australia.
• Retain control of brands and technology in the Australian market (or other markets of interest internationally).
• Have clear space to enter overseas markets.
• Retain creative control of your products, technology and brands in foreign countries.
• Assess potential partnerships with companies in new markets and territories.
• We can advise you on ways to grow your business by buying or licensing other people’s ideas – whether they be companies, technology or branding. Acquiring ideas is often quicker, more cost-effective, and less risky than trying to ‘reinvent the wheel’. The key is to ensure your proposed acquisition creates synergies with your own technology, so you achieve a ‘1+1=3’ situation. No matter what size your company, we can help you identify the best targets for your business and the risks and opportunities involved.

Intangible assets can greatly enhance an organisation's value. This is particularly the case where these intangible assets include innovation (IP) assets.

The rise of the ‘knowledge economy’ has sparked a new type of business competition – one in which IP – patents, trade marks and industrial designs – has become the main source of shareholder wealth and competitive advantage.

Many companies now realise that their innovation (IP) assets are likely to determine and become the foundation of their future financial success.

And you don’t always have to be the innovator to benefit from IP. A company that acquires IP can add the value of that IP to its balance sheet.

IP Solved can help you to plan and execute your innovation strategies by:

• Identifying revenue streams outside your company’s core activities.
• Identifying innovation (IP) assets that will drive value for your company.
• Developing a robust platform to support your company's commercial activities.
• Providing due diligence in commercial negotiations.
• Advising on IP maintenance and commercialisation.
• Evaluating R&D expenditure and prioritising research projects.

Innovation is valuable to a business. So it makes sense to protect and own it.

But innovation is intangible – it has no physical presence. So instead of fences or locks, you need to make innovation into more tangible IP assets, including patents, trade marks and industrial designs to stop competitors taking advantage of your company’s ideas.

By taking action to protect your IP – and retaining creative control over your ideas – you do far more than simply prevent others from directly copying and exploiting them. You benefit from your creativity.

By creating IP assets you will:

• Show potential investors that your business is well managed.
• Give consumers confidence that your products meet appropriate standards.
• Be able to license, franchise or sell your ideas to others without risk.
• Establish growth areas that will allow for future expansion.
• Be able to recover the costs of R&D.
• Potentially convert a competitor into a partner.

Because innovation and IP is intangible, you need expert advice to help you identify and protect it. People who understand IP.

That’s us here at IP Solved. IP protection is what we do every day.

Are you thinking of selling your business, or part of it including technology that you have developed or branding you have created?

Well, even if you’re not, do you want to make your business a more attractive sales target for potential investors or buyers, and increase its value? Or increase its value and saleability for when the time is ripe?

Just consider some recent research. About 80% of businesses never sell. And 75% of those that do sell, sell at a lower price than their owners had hoped. This is mainly because the owner is the business, and proper legal, IP and business process systems have not been properly set up.

Over the next decade, almost half of Australian small business owners will be looking to sell up. Owners who have a clearly thought-out exit plan will have the best chance of selling at the price they want.

This is where IP Solved can help. We can work with you to cost-effectively tailor a strategic plan that will:

• Maximise the value of your business through sound innovation (IP) strategies and management focussed on IP asset creation and documentation.
• Enhance the marketability of your business by identifying sales targets through commercial intelligence, and selling brands and technology to third parties through licensing and franchising.
• Identify the value of your IP so that it is highlighted to prospective purchasers.
• Properly protect your IP to lay the foundations for your company’s ongoing success.

The commercial world is changing – fast.

Which means we all need to pedal faster than ever.

But what should your company do to continue offering innovative products and services?

Should you invest heavily in potentially fruitless R&D, possibly only to ‘reinvent the wheel’?

Or would it be more effective to tailor an innovation asset strategy that maximises your company’s resources and commercial opportunities, and is aligned with your future growth objectives?

Perhaps it’s time to stop scratching your head, and start picking our brains.

Ask IP Solved about our unique commercial intelligence products that:

• Find the roadblocks that could prevent you from achieving your commercial objectives.
• Capitalise on other people’s ideas, some of which may not yet have reached the market.
• Identify innovation and possible partnership opportunities.

Our products and service solutions are designed to further your business opportunities.

We live in a litigious world. Many businesses need an expert in their corner who can steer them through the legal process with no-nonsense, cost effective advice. After all, a courtroom is the last place you want to end up in.

If you do find yourself involved in a dispute involving intellectual property rights, IP Solved is your go-to firm.

Our team of specialists will help your company to:

• Achieve optimum commercial outcomes.
• Avoid unnecessary expenses and wasted executive time.
• Resolve disputes and look for options beyond the surface of the issue.
• Understand the real impact of litigation on all aspects of your business – money, time spent in preparing for court, and emotional energy.
• Spend your resources to greatest effect.

Of course, there may be times when the courtroom becomes a necessary evil. In these cases, we work with our affiliated law firm and/or your legal team, if you have one.

We put into practice what others simply theorise.

• Why It Matters: Simply searching on Google or registering a domain name isn’t enough to know if your trademark is available.
• How to Do It: We can quickly tell you if your name, logo, or product can be protected and how best to do it. This avoids costly mistakes and ensures you’re fully protected.

• Why It Matters: Keeping your trademark and design protection up to date can be tricky, especially if you move or change contact details.
• How to Do It: We manage all the paperwork and deadlines, ensuring your rights remain valid and up to date.

• Why It Matters: Your business needs protection that fits your current and future plans.
• How to Do It: We provide advice tailored to your business strategy, ensuring you get the right protection now and as you grow.

• Why It Matters: Expanding abroad can lead to conflicts with existing trademarks in other countries.
• How to Do It: We help you plan for international protection and navigate any issues that arise, saving you time and money.

• Why It Matters: If someone uses your name or copies your products without permission, it’s infringement.
• How to Do It: We advise you on the steps to take and helps you protect your rights effectively.