Brand Protection

At IP Solved we understand the increasingly important role of brands in the market place and their value as a business asset. Gaining a competitive advantage in todays marketplace requires you to have an effective trade mark strategy.

The Trade Marks Act 1995 provides for the registration of any ‘sign’ which distinguishes one trader’s goods or services from another’s.  Our Attorneys have the expertise  to recognize not only words and logos capable of registration, but also non-traditional trade marks such as shapes, sounds, colors, scents and certain aspects of packaging.

We work with you to understand your business and industry and customize our strategic advice for you. Our trade marks team have strong credentials in the filing and prosecuting of all types of commercial identity in all countries and regions.

We have extensive experience dealing with national, regional and international trade mark registration systems including the Madrid Protocol International Registration system administered by the World Intellectual Property Organization (“WIPO”).

For Trade Mark application in overseas countries, where a local attorney must be appointed we have established and trusted relationships and only work with intellectual property attorneys of the highest standard.