Commercialization & Licensing of Trade Marks

The depth of expertise in our commercial team comes from  years of experience in all legal issues surrounding trade marks and similar rights.

Our team can assist with:

  • negotiation and preparation of all types of agreements relating to the commercialization and licensing of trade marks and similar rights
  • conducting due diligence and audits in relation to trade marks and similar rights
  • due diligence and sale of intellectual property assets (including trade marks)
  • advice on issues relating to the ownership, exploitation and structure of transactions involving trade marks and similar rights
  • advice on competition issues (both restrictive trade practices and consumer protection)
  • development of internal trade mark management strategies including border protection measures
  • evaluation and packaging  of rights and negotiating and preparing licenses, assignments and ancillary documentation;
  • negotiation and preparation of franchise and distribution agreements (including advice on compliance with the Franchising Code of Conduct) and sale of business arrangements
  • branding strategies and strategies for dealing with counterfeit product and grey market