Increasingly a significant proportion of corporate value is generated by intangible assets and the value of IP (brands, technology and artistic content) is becoming the most significant balance sheet asset for many organizations. Yet despite the value potential of IP, its management is typically not supported by robust data and market insights.
There is also increasing pressure on innovative organizations to generate financial returns from their IP portfolio by commercializing IP assets to deliver new revenue streams.
We provide consulting and advisory services to organization looking to bring their innovations to market or to optimize the use of and return from their existing IP portfolio.
We assist organizations by facilitating identification of new commercial opportunities. Our advisory services will assist you to maximize value through effective monetization & acceleration strategies, brand valuations and brand strategy.