Increasingly a significant proportion of corporate value is generated by intangible assets and the value of IP (brands, technology and artistic content) is becoming the most significant balance sheet asset for many organisations. Yet despite the value potential of IP, its management is typically not supported by robust data and market insights.
There is also increasing pressure on innovative organisations to generate financial returns from their IP portfolio by commercialising IP assets to deliver new revenue streams.
We provide consulting and advisory services to organisations looking to bring their innovations to market or to optimize the use of and return from their existing IP portfolio.
We assist organisations by facilitating identification of new commercial opportunities. Our advisory services will assist you to maximise value through effective monetisation & acceleration strategies, brand valuations and brand strategy.