Design Application, Filing & Registration

Design registration can be an important part in an IP strategy for protecting technical innovation.  Although often thought of simply in terms of design protection, a registration can also act  as an addition or alternative to patent protection.  While design registration protects the appearance of a product, rather than how it works or how it is made, a registered design may still provide significant protection in situations where patent protection is unavailable or not justified.

Registered designs are a powerful tool for protection against unauthorised copying and are a valuable IP asset in a company’s IP portfolio. We recognise the importance of registered designs and work closely with our clients to evaluate the key features of their designs and optimise the scope of design protection to maximise a design monopoly.